Call it hitting the bullseye. Staffing, search, recruiting, call it what you will. Media Savant has helped launch highly successful companies like Salo, SkyWater Search Partners and NumberWorks, with other stints at KeyStone Search.

In the summer of 2015, Target began its first round of major layoffs. Bad news for the people let go and the retail giant. But an ideal opportunity to plug the expertise of SkyWater Search Partners into the ensuing news stories that led nearly every Twin Cities newscast and newspaper story in a 24-hour period.

Literally within 15 minutes of hatching an on-the-fly strategy with the three founding partners at SkyWater -- each one was interviewing with a major news source to talk authoritatively about how the layoffs would affect those laid off and how they might fare in today's job market.

• One SkyWater exec was featured in the KARE 11 story

• A second was the first interview on the FOX TV story that led their newscast that night

• A third was quoted in the Star Tribune.

As Media Savant counseled the SkyWater team -- and then the news media -- SkyWater was an excellent choice to comment on this story:
The principals had experienced the same kind of major disruption when the state's leading and oldest recruiting company McKinley Group split into two new companies over philosophical differences just two years earlier.